Avid brunch eater, and a participant in online communities and culture with a love/hate relationship with jogging.
My passion for the internet, how media, audiences, and content is evolving and online communities have shaped my career.
I’ve been working in media marketing and advertising for over 15 years and have grown my knowledge and experience in different aspects of the industry.
I began my career as an assistant media planner, moving on to media strategist, search engine and social media strategist. In 2012 I left agency life to explore the world of content, I was put in charge of launching and managing most of the Just for Laughs Gags YouTube channels where I headed a team that helped grow the brand’s fan base tenfold to almost 4 million subscribers and over 2 billion worldwide views in 18 months as well as launching over half a dozen new channels that have now grown to millions views and followers.
In 2014 I joined Boat Rocker Media where we launched various YouTube channels includingThe Next Step, Lost and Found Music Studios and Oh Yum and a multitude of others that helped lay the groundwork for Boat Rocker’s digital distribution for its various media brands and content partners.