The brilliant team at john st. who gave us the now classic Pink Ponies case study are back with a new video announcing their 2012 plans for a new kind of advertising agency. In 2012 john st. will open the world’s first ever “catvertising” agency.

There’s a shift in consumer habits, everything is moving towards cat videos. The agencies who don’t realize that, get left behind according to john st.

By 2015 cat videos are going to represent 90% of the content on the world wide web. Using the four pillars of creativity, john st will provide work that is

1. Persuasiveness
2. Unignorable
3. Relevant
4. Rememberable

To stay on top of the ever-changing advertising landscape, john st. has opened the world’s first cat video division. With production, filming and seeding all in-house.

Nobody wants to see ads anymore, they want cat videos. So you need to ask yourself, what can cats do for your business?