This week we welcome Charlene Li on the Anatomy of a Strategy podcast.
Charlene is in the business of helping brands predict the future. The founder of Altimeter (now under the Prophet Company umbrella) – a company that helps companies to leverage disruptive tech by providing research and advice.
She’s the author of 6 books, most recently “The Disruption Mindset: Why Some Businesses Transform While Others Fail”.
Charlene is also a very popular speaker and joins many of the Anatomy alumni in being a TED speaker, as well as speaking at SXSW, and the World Business Forum. She’s also been recognized on countless lists (including Fast Company, and AdAge) as a top business influencer.
Here’s what Charlene talked about:
- [0:26] – Who is Charlene Li.
- [5:00] – What is “A Big Gulp Moment“?
- [6:00] – Why burning the boats is really important in the disruption process?
- [10:37] – Identifying future customers versus existing ones. Where do companies find future customers when their existing customers are happy?
- [12:10] – What companies can do to find their future customers.
- [13:20] – How does a business know when it’s going to be disrupted?
- [15:00] – What qualities does a business leader need to have in order to be disruptive?
- [18:37] – How do companies create or start to create a movement?
- [21:17] – What makes for a great manifesto.
- [31:50] – Take the disruptors Assessment test.
- [32:30] – The four archetypes of disruptive leaders
- [37:45] – How can leaders recognize a flux versus a stuck culture in their business?
- [43:30] – Quantum Networks: an online community for disruptors.
- [45:30] – Closing thoughts and insights from our conversation with Charlene.