The Digital Media Addict’s Readling List – April 5th, 2014
Online Content and Video:
Girl Talk & Freeway “Tolerated” Music Video by Maker Studios is Girl Talk‘s first ever video which is significant itself but what caught my eye was that it’s produced by recently Disney acquired Maker Studios. Might not be the first but its the first that’s come to my attention. YouTube has become the go to place for music so it only make sence that artists us YouTube studios and talent to produce artists videos. Watch out Vevo!
Astronauts Wanted’s mission to tell stories via multiple touch points using the connected teen’s digital behaviour as different touch points for an overarching storyline. Now that’s digital storytelling!
The Web and Online Marketing:
Mobile and location are “the shit” in digital marketing. We’ve only been told that “The Year of Mobile” is here for last 10 years now. Also predicting consumer behaviour is borderline creepy.
Following the same theme, mobile is taking over. Canada has a higher percentage of smart phone penetration yet investments in marketing on mobile platforms lags continuing the trend of Canadian marketers and brands playing it safe.
Ever since I’ve been in digital media I’ve been annoyed by antiquated media measurement metrics forced into digital and not vice versa. Funny how nobody imposes digital metrics on TV, Out of Home and Radio.
The bashing of Facebook got old quick and I’ll fully admit to getting on that bandwagon. In hindsight the failure is on us as marketers and brands for taking the easy route by choosing to build castles on someone else’s sandbox and losing focus on the end goal.
TV still the number one source for video watching but other platforms are gaining ground, especially with the under 35 crowd. The audience wants to consume content via multiple platforms and is willing to pay for it.
Long report that basically says that the older population is adopting broadband, the web and technology into their lives with the more educated, affluent taking the lead. I’m already seeing older vloggers appearing on the scene!