September 19, 2011

TV Ratings 101

Reading time: 1 min

Have you ever wondered how the TV ratings system works? ESPN was looking for a way to explain it in a simple, interesting and engaging ways. Washington based creative agency JESS3 took the challenge and inspired by “Schoolhouse Rock & “Sesame Street” created this five-minute video with old-school puppets and a 1970’s ESPN SportsCenter vibe to help viewers through the television ratings process.

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