November 17, 2011

My Dad’s Car – Chevy True Stories

Reading time: 1 min

Watch out heartstrings, the team behind these Chevrolet videos know how to pull them.

http://www.youtube.com/watch?v=bz-nO6WvOYw

Chevrolet has been killing it with their Chevy True Stories videos on YouTube channel. It’s the perfect example of a brand using online video to showcase its product by focusing on its most devoted of customers.

“A 1965 Chevy Impala SS is more than a car to the Younger family, it’s what binds them together. To pay for his son’s education, Herb Younger was forced to sell his beloved ’65 Impala. Two decades later, they found a way to pay him back.”

I’m assuming this work is coming from GSP but they’re not credited on the channel. If not, and you know who please let me know so I can give them credit.

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