You are not imagining things, this is a new episode of VIP that is hitting your podcast feed!

After a long hiatus, VIP returns with some changes. Denis Crushell joins the show to regularly co-host with Carlos Pacheco. We are taking baby steps with the show, we might change the name but our current focus is to make sure we get back on a regular upload schedule.

As we publish the first episode of this “reboot” the YouTube creator space is going through changes (when isn’t it?) as YouTube Shorts is posing a real threat to TikTok’s vertical video dominance and monetization of Shorts on YouTube has kicked off with a whimper. We discuss that, what we’ve been up to and what are the plans for VIP going forward.

Links we referenced:

• James Creesh’s LinkedIn post on everything you need to know about YouTube Shorts is rolling out creator monetization on February 1st.
• Cracking the YouTube Shorts code by Little Monster Media
• Denis’ post on Linkedin YouTube VP of Marketing Kate Stanford shared an insightful post regarding YouTube surpassing Netflix as the most-watched streaming platform in the U.S. In 2023.

You can find Carlos Pacheco on Linkedin by clicking here and You can find Denis Crushell on Linkedin by clicking here.