PBS Off Book continues to upload some awesome content on their YouTube channel. The latest is The Art of Logo Design.

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

Before working in an ad agency I had absolutely no clue how logo’s were created and designed. The amount of thought and process behind a logo is impressive. A logo is an extension of what a you are, of what you do, when a logo is well done and well marketed it becomes one with the brand so that when an audience sees it, it will remind them of the company’s identity.