This week on Anatomy of a Strategy we welcome Benoit Meunier.

Benoit Meunier is a Montréal based UX at IBM who likes to experiment on new social platforms. In early 2019 he decided to try TikTok and very quickly hit a home run with his ‘dejavuchallenge’ post.

Benoit isn’t the average ‘influencer’ or online ‘creator’ and we wanted to talk to him not just because his video got so much attention but because of his thoughtful and grounded approach about his experience, realizing the pressures of online fame and how he’s ‘going back to the grind because success isn’t one event, it’s a culmination of all of the small things I do over a long period of time.’

We had a great conversation with Benoit.

Show notes:

• Benoit’s dejavuchallenge on TikTok
• Benoit’s Linkedin post that caught our attention
• benoitmeunier.info

Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at @missrogue & Carlos @carlospache_co

You can also check out Tara’s YouTube channel with over 200 videos on digital strategy and online audience building.

Tara Hunt on YouTube: https://youtube.com/tarahunt

Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com

Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco