Attribution and Data Science with Trust Insights’ Christopher S. Penn
This week we’re joined on the show by Christopher S. Penn. He considered an authority on analytics, digital marketing, and marketing technology. As well as publishing over a dozen books, he is also recognized as a keynote speaker and thought leader. He is a 2019 IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, and co-founder of the PodCamp Conference.
Penn is the Co-Founder and Chief Data Scientist at Trust Insights. Trust insights want to make the world a better place by helping companies unlock and transform their data into useful analysis, valuable insights, and actionable strategies.
On top of all the work Chris does, he is a proficient content creator, he co-hosts one of the top marketing podcast, Marketing Over Coffee with John Wall discuss marketing tactics, methods, strategies, and much more.
Topics discussed on the show:
- What is data science, and what does a Chief Data Scientist do
- How can brands better track attribution?
- Google Analytics and other methods
- Discovering trends from social platform data
- ‘Owned’ platforms vs ‘rented’ platforms
- How big of a role do you think data should play in setting your marketing strategy?
- Measuring a brand
Links:
- Christopher S. Penn on Twitter
- Christopher’s latest book: AI For Marketers
- Trust Insights
A big thank you to Christopher for taking the time to chat with us!
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Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co on Twitter.
You can also check out Tara’s YouTube channel; it has over 200 videos on digital strategy and online audience building.
Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website trulyinc.com.
Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.
