Welcome to the first episode of The Truly Social Podcast! In this week’s episode, we (Tara Hunt + Carlos Pacheco) discuss the issues revolving basing marketing and advertising results sorely on online metrics.
The podcast discussion stems from ‘Metrics are a Lie’ video on the Truly Social YouTube channel.
Looking at online numbers alone can be deceiving, even with sophisticated targeting, we’re seeing traffic coming to our clients’ social accounts from places they shouldn’t.
A brand’s overall advertising results have many layers and shouldn’t be based on one platform or medium. Other insights such as content and offline tactics need to be part of better understand the customer’s journey
Make sure to listen until the end to hear about our Truly Social Heroes.
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