In our final episode of 2019, we look to the future!
Earlier in the year, we were joined by the fantastic Strata Insights Co-Founder, Tracy Chong. Now, to close off the year, we’re joined by the fellow Co-Founder of Strata Insights, Mark Radha. As a brand economist, he’s here to give us a glimpse into what brand trends we’ll see in 2020 and beyond.
After working as a Lead Analyst and a Strategy Director, Mark became Co-Founder, CEO, and Chief Brand Economist at Strata Insights Inc. – a company that analyses all aspects of a business’s corporate activity to predict and amplify it.
Mark refers to this as Brand Economics, as this approach looks at methodologies and data (such as econometrics, investor relations, even including behavioural and linguistic factors). Mark is also heavily involved in establishing industry standards that help executives understand the financial importance and credibility of their brand.
Here’s what we talked about:
Lululemon: developing a cult brand with no advertising [04:12]
What does ‘brand’ mean to you today? [11:22]
What did ‘brand’ mean in the past? What’s changed? [16:11]
Trend: Brand perception = brand value? [22:49]
Trend: Accountability as value [31:01]
Trend: The value of our data [38:20]
The future of measuring brand (& the importance of culture)[42:47]
What should brands be doing in 2020 to improve perception? [52:42}
What do you think of Mark’s predictions, and what do you think we should look out for in 2020? Let us know!
You can find and listen to the previous episode with Mark’s Strata Insights partner Tracy Chong on Brand Economics here: https://trulyinc.com/truly-news/brand-economics-tracy-chong-podcast
You can find Mark’s work at Strata Insights – Visit https://www.stratainsights.com/
Find Mak on Twitter https://twitter.com/mark_radha or LinkedIn https://www.linkedin.com/in/markradha/
Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara @missrogue & Carlos @carlospache_co. You can also check out Tara’s YouTube channel; it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada.
Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.