This week we welcome Tracy Chong from Strata Insights to Anatomy of a Strategy. Tara had the chance to see Tracy and her partner Mark Radha present the concept of Brand Economics at The Gathering in Banff recently, and it completely blew her mind.
Tara’s making it her mission to get Tracy in front of as many people as possible, so we had to have her on the show.
Here’s a glimpse of what we (Tara) discussed with Tracy:
- What is Brand Economics?
- Brand does not equal marketing.
- Brand valuation is great; however, there is no actionability out of it and all the factors that influence it.
- Why does Brand have no KPI’s?
- How do we define a brand and what affects our perception of a brand’s value
A big thank you to Tracy for coming to the studio with us!
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