Here a list of links or worthwhile articles that caught my attention today, April 1st 2014.

• YouTube, Google+ and LinkedIn Drive The Most Engaged Social Referrals by Danny Wong on Shareaholic
• Is YouTube Risking A Creative Exodus? by Adam Popescu on FastCoLabs
• As Companies Evolve, Women Will Lead the Way by Karen Kaplan on AdWeek
• YouTube to Offer Advertisers Some Guarantees by Suzanne Vranica on The Wall Street Journal
• Now Google+ Shows You How Many Times Your Profile, Content Have Been Viewed by Martin Beck on Marketing Land
• How Gmail Happened: The Inside Story of Its Launch 10 Years Ago Today by Harry McCracken on Time
• Driven: How ZipCars founders built and lost a car sharing empire by Arielle Duhaime-Ross on The Verge
• Vevo Claims Millennials in bid for ad dollars as digital video grows by Claire Atkinson on New York Post